In recent years we have seen a dramatic increase in the number of small businesses owned by women. This growth has been so dramatic that millions of people now think of a woman when they imagine who owns the businesses they are buying from. Now, Let’s understand Why Women In Small Business Must Have A Website?
Women everywhere deserve to be beaten hard for this amazing achievement. But as is often the case with small businesses, there is still much work to be done.
The only thing you should have for your small business is a website. Indeed, ten years ago owning a site was an option that many small businesses could do without.
But not anymore. Here’s why:
Nowadays consumers and business leaders are more likely to use search engines than Yellow Pages. They will type your city name and type of business into Google and begin their research from there.
The website allows you to put as much information as you want in a public forum.
You no longer have to pay thousands for a major newspaper ad just to inform customers about your prices, new services, or to show pictures of what you do.
Now you can keep all that information available on your website 24/7 at low cost or even for free.
You know as I also know that many customers are a little shy about asking questions. They usually do not want you to know that they are interested until AFTER they have learned more about your product, service, or idea.
The website allows a large number of potential customers to learn privately and anonymously about your business.
Then, when they are ready to buy, they will come forward with their questions and orders. This is a lot of very effective ways of doing business, which leads to my next point.
Web-based business activities are very real.
Customers often prefer simple email over a phone call or a personal visit. The email encourages customers to organize their ideas, contact you if they know what they want and are ready to do something.
You will find your website producing more customers and the customers you find better organized.
Lastly, women like to shop in women-owned businesses. Women, as a group, tend to be more compulsory buyers than men.
While most men will buy the item consistently, most women prefer to learn about your product or service, gaining all the information they can before placing an order. Websites are good for presenting information at a very low cost.